Locus Focus on 03/26/12
BEAUTIFUL & ABUNDANT: BUILDING THE WORLD WE WANT
No one understands the fundamental realities of life on earth better than the farmer. The farmer understands that each habitat can support a certain number of living things sustainably, and to exceed natural limits creates lasting damage. Farmers have been the engineers of humanity’s miraculous success on this planet for the past 3,000 years, and they will necessarily be the engineers of our future. On this episode of Locus Focus we are joined by farmer, author, entrepreneur and business leader Bryan Welch in a discussion about human population growth, economic vitality and the future of the business of agriculture.
Welch says, "As human population growth stabilizes, as it surely must, the farmer will define the value of crops in new ways. Simple trading of simple commodities will no longer offer the same financial incentive. Instead, farmers will be judged on the nutrition of their crops and the conscientiousness of their practices. Already farmers are pioneering this brave new world of agriculture, and reaping great benefits."
Bryan Welch runs Ogden Publications, the world’s largest media company focused on the environment and sustainability. Welch’s company also manufactures earth-friendly household products, and he and his wife raise organic, grass-fed cattle, sheep and goats on their Kansas ranch. He’s the author of Beautiful & Abundant: Building the World We Want.