Locus Focus on 09/19/11

Locus Focus
Air date: 
Mon, 09/19/2011 - 10:15am - 11:00am
Short Description: 
Why world population stabilization is a high priority

World Population Hits 7 Billion - A Conversation with William Ryerson

The United Nations is predicting that world population will reach 7 billion on October 31, 2011. Despite evidence that adding 225,000 more people every day to our population is stressing out the world—evinced by soaring food and gas prices and water shortages—the environmental movement has yet to call with a unified voice for the stabilization of world population growth. On this episode of Locus Focus we talk with William Ryerson, founder and President of Population Media Center and a fellow at the Post Carbon Institute, about why we need to the stabilize population growth to a level that can be sustained by the world's natural resources and how that can be accomplished through education, family planning and revitalizing democracy throughout the world.

About Bill Ryerson:

William Ryerson, founder and President of Population Media Center (PMC), Chairman of Population Institute (Washington DC), fellow at the Post Carbon Institute and recipient of the 2006 Nafis Sadik Prize for Courage, is one of the world’s foremost experts on human population, having been in the field for 40 years. Before founding PMC, Ryerson was Development Director of Planned Parenthood Southeastern Pennsylvania, Associate Director of Planned Parenthood of Northern New England and Executive Vice President of Population Communications International. Bill Ryerson authored a book chapter on population for the Post Carbon Reader, published in October 2010.

About Population Media Center:

Population Media Center (PMC) is a nonprofit, nongovernmental organization with a well-tested methodology for creating behavior change communication programs that address social and health issues in a way that honors the system of values of the community. PMC’s work is concentrated on entertainment broadcasting, particularly long-running serial dramas in which characters evolve into role models for adoption of family planning, delayed marriage and childbearing, elevation of women’s status, avoidance of HIV/AIDS, and related social and health goals. The serial dramas are designed using a methodology created by Miguel Sabido, a producer of Mexican television. By engaging audiences in riveting, dramatic stories, PMC is able to not only deliver important social and health messages to huge audiences, but is able to motivate them to change their attitudes and behavior on the issues. PMC has reached more than 100 million people with its serial dramas, and their strategy has led to significant, measurable changes with regard to elevation of women’s status, reduced birth rates, and overall improved health among the audiences.


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