Underwriting Coordinator's blog

NPR's Underwriting Woes

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 An interesting article on NPR's flattening growth curve.  Hmmm, methinks people around the world have many more media choices than they once did; crisis or opportunity?

www.washingtonpost.com/lifestyle/style/npr-sees-sharp-downturn-in-advertising-revenue-leading-to-talk-of-cuts/2012/05/16/gIQAKWjkUU_story.html

 

Advertise at KBOO.fm

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KBOO.fm proudly announces the launch of our online advertising program. Now you can reach our online visitors at our home page, which is reaching nearly 100,000 every month, as well as on all of our other pages. Whether they’re searching for hiphop or hillbilly, feminist or folk, your work is aligned with KBOO’s progressive values of peace, justice, diversity, and environmentalism, and you choose how many your ad reaches. KBOO.fm advertising and program underwriting ~ a sound promotional strategy.

Research proves underwriting works

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 WBUR finds ROI for stores in underwriting

Support KBOO Sponsors

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Sponsors You Can Believe In

Don't forget that every day, progressive businesses and organizations support the KBOO programming you love through underwriting.  Our underwriters are lovers of KBOO just like you:  They support public access to public airwaves, the recruitment and training of community members from the most diverse backgrounds, and musical styles from all over the world.

Thank you, sponsors -- we are grateful for your vital support. Check out the complete list of KBOO Sponsors, with contact information and links

A Bleak Budget Outlook for Public Broadcasters

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Here's an article from the New York Times about how public broadcasters are facing ever-shrinking revenue sources.  KBOO is grateful for its members, and in my department we extend additional thanks to our program underwriters.  If you would like to promote your work while contributing to this vital community resource, consider becoming a KBOO underwriter.  You can learn more at kboo.fm/underwriting, by sending an email to underwriting@kboo.org, or calling Justin at 503/231-8032.

Thanks!

http://www.nytimes.com/2010/12/06/business/media/06pbs.html

Holiday Shopping

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Esteemed KBOO listeners,

If you decide to go shopping for friends or family this holiday season, please consider patronizing KBOO underwriters as a way of saying thank you for supporting the real voices and real radio upon which you rely.

You can see a list of KBOO sponsors by pointing your browser here: http://kboo.fm/underwriters

And please, don't forget to tell them that KBOO sent you!

The very best of the season to you!

Justin
 

KBOO sets the standard for integrity in underwriting.

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Here’s a story from “Marketplace” with some interesting discussion on the effects of corporate underwriting on noncommercial programming integrity and the importance of a firewall between programming and underwriting.

I always take so much pride in pointing out that KBOO has perhaps the most stringent set of restrictions in the nation regarding who may underwrite, and we field many calls from stations around the country looking to ensure that their policies are comprehensive and sustainable.

Underwriting follows programming, not the other way around; we don’t create programming to attract underwriters. Underwriters want to be associated with quality programming.

Goodbye Listener's Guide, Hello Additional Promotional Opportunities

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Greetings esteemed KBOO supporters,

Well, the final Listener's Guide has been released, and thus comes the end of an era. Some of you have been advertising in the Guide for longer than I've been at KBOO, which is a long time indeed. We have been grateful for your support, now more than ever, and we have been thrilled to work with you to help promote your work to the region's most progressive and diverse members of the community; we like to think this has been mutually beneficial.
 
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