Josh Weltman has been a co-producer for the AMC hit series "Mad Men" since its inception in 2007. The series is airing its last few episodes this month, and Mr. Weltman has released a new book called "Seducing Strangers: How to Get People to Buy what you're Selling". It's about advertising. Mr. Welton talked with Don Merrill about how his experience as a real life ad-man made Mad Men real, how a good campaign is good no matter the century and why it's so hard for him to take a compliment.
20:10 minutes (18.46 MB)